8 Secrets to Writing a Winning Proposal
Nowadays, there are countless freelancers working on platforms like Fiverr, Guru, Upwork, and Freelancer. Each site hosts a large number of freelancers, including many with high ratings, which makes it especially challenging for newcomers to land their first job.
In today’s competitive freelance marketplace, writing a proposal that stands out is essential to winning projects. Whether you’re new to freelancing or looking to improve your success rate, mastering the art of proposal writing can make all the difference.
So, how can you write a winning bid that captures a client’s attention? What’s the secret to attracting clients? Here are 8 powerful secrets to help you craft winning proposals that grab clients’ attention and get you hired.
1. Make the Client View Your Proposal Immediately
The first few lines of your proposal are your golden opportunity to hook the client.
Start with a compelling statement that directly addresses their needs or highlights a key point from their project description.
For example, if the client wants a website redesign, you might begin with:
“I understand you need a modern, user-friendly website that boosts conversions — I’ve helped several clients achieve exactly that.”
This approach encourages the client to keep reading and shows you’re focused on their goals.
2. Read the Client’s Requirements Carefully
Some clients add special words or phrases as keyword to check freelancers have read their proposal or not.
If you bid without considering client’s keywords and requirements, how will they think?
Yes, of course, they will think like this: “This is a bidding bot.”
It is essential to pay attention to the needs of the client.
It would be beneficial if you have experience what clients want, or have already achieved tangible results that you can show to client.
3. Include the Client’s Name if Possible
Personalization is a simple but effective way to make your proposal stand out. If the client’s name is available, use it in your greeting or early in the proposal.
For example:
“Hi Sarah, I’m excited about the opportunity to work on your marketing campaign.”
It demonstrates an interest in the client and informs them that you have already done research about them. (I had a feeling I might be wrong, but the results confirmed that I was right. 😁)
If a client has a working history on Upwork, then you will have the possibility of finding his name. This small touch makes your proposal feel tailored and genuine, rather than generic and mass-sent.
4. Answer All of the Client’s Questions
Many clients include specific questions in their job posts to filter candidates. Make sure you answer each question clearly and directly in your proposal.
This shows you pay attention to detail and follow instructions — qualities every client values. It also helps the client quickly assess if you’re a good fit.
5. Provide Links to Similar Work or Relevant Samples
Showcasing your past work that closely matches the client’s project is one of the best ways to build credibility. Include links or attachments of similar projects you’ve completed successfully.
For example, if the client wants a mobile app, share links to apps you’ve developed. This reassures the client that you have the skills and experience to deliver quality results.
6. Avoid Using Generic Template Proposals
Generic, copy-paste proposals are easy to spot and often ignored. Instead, customize each proposal to the specific client and project. Reference their project details, use their language, and tailor your approach.
This effort shows you care about their project and increases your chances of standing out from the crowd.
7. Make Your Avatar and Profile Look Professional
Your profile picture and overall profile presentation create the first impression before the client even reads your proposal.
Use a clear, professional photo and ensure your profile highlights your skills, experience, and positive reviews.
A strong profile builds trust and encourages clients to consider your proposal seriously.
8. Highlight Your Strengths and Unique Selling Points
Finally, clearly communicate what makes you the best fit for the project. Whether it’s your years of experience, specialized skills, or a unique approach, emphasize these points. Explain how your strengths will benefit the client and solve their problem better than others.
For example:
“With over 5 years of experience in SEO, I can help increase your website traffic and improve your search rankings.”
Writing a winning proposal takes time and effort, but the payoff is worth it. By making your proposal personal, relevant, and professional, you increase your chances of catching the client’s eye and landing the project. Use these 8 secrets as your guide, and watch your freelance career grow!
Thank you very much! 
